Tuesday, August 18, 2009

The language of green...

Green is everywhere… so much so that I fear it’s losing its meaning. Greenwashing is abundant. We need something new, something more accurate that will discourage hyperbole, exaggeration and false claims. Is there any such word?

“Sustainable” is the latest buzzword but what does it really mean? Boccilism is sustainable, as are poison ivy and mosquitos. Does that make them healthy or desirable? “Renewable” is another. Dioxins are easily renewable but we don’t want them. “Healthy?” There’s nothing unhealthy about natural wood products from rainforests but are they abundant and sustainable? “Environmentally sound?” Removing people from the equation would be environmentally sound but, personally speaking, I’d find that difficult. All of this suggests the need for some new labels that encompass all of the aspects of green – healthy, sustainable, renewable, environmentally responsible and more. Got ideas? If so, please send me an email at rick@ecovisualcom.com.

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